Privacy Policy

This policy explains how Top10 Prize Picks (uktop10prizepicks.com) collects and uses personal data when you visit the site, and the rights you have under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. We keep it deliberately plain: we run a comparison website, we do not run a casino, and we collect far less data than the operators you may go on to register with.

1. Who we are

Top10 Prize Picks, operating the website uktop10prizepicks.com, is the data controller for the personal data described in this policy. You can reach us at info@uktop10prizepicks.com.

2. The data we collect

• Electronic identification data collected automatically when you browse: IP address, device type, operating system, browser type and version, screen size, language, referring page, timestamps of visits and approximate location derived from your IP address.
• Usage data: pages viewed, time on page, scroll depth, the ranking cards you click and the links you follow to operator sites.
• Affiliate interaction data: operators may report to us, in aggregated or pseudonymised form, that a visitor referred from this site registered or deposited. We do not receive your name, account details or gambling activity.
• Contact data: if you email us, we hold your email address and the content of your message for as long as needed to reply and keep a record.

We do not ask for and do not want payment details, identity documents or gambling history.

3. Why we use it

• to operate the site securely, including detecting bots, fraud and abuse of our links;
• to measure how the site is used and improve its content, design and rankings;
• to measure and manage our advertising campaigns;
• to track and reconcile referrals under our affiliate agreements with operators;
• to answer your questions and handle complaints;
• to comply with legal obligations and respond to lawful requests from authorities.

4. Legal bases

We rely on legitimate interests (Article 6(1)(f) UK GDPR) for site security, analytics, affiliate reporting and responding to enquiries — interests we have balanced against your rights. Where the law requires it, for example for non-essential cookies and marketing measurement, we rely on your consent, which you can withdraw at any time through your browser or the controls described in our Cookie Policy. We rely on legal obligation where we must keep or disclose data by law.

5. Your rights

Under UK GDPR you have the right to:

• access the personal data we hold about you;
• have inaccurate data corrected;
• have your data erased where there is no good reason for us to keep it;
• restrict or object to our processing, including processing based on legitimate interests;
• receive your data in a portable format where processing is based on consent or contract;
• withdraw consent at any time, without affecting processing carried out before withdrawal;
• complain to the supervisory authority, the Information Commissioner’s Office (ICO) at ico.org.uk or on 0303 123 1113.

To exercise any of these rights, email info@uktop10prizepicks.com. We may need to confirm your identity first, and we will respond within one month.

6. Protection and retention

The site is served over HTTPS, access to analytics and affiliate dashboards is restricted to people who need it, and we do not store raw server logs longer than necessary for security. Analytics data is retained for up to 26 months in aggregated form. Email correspondence is kept for up to two years after our last exchange. Affiliate referral records are retained for the period required by our agreements and by tax and accounting law.

7. Who we share data with

• hosting, security and anti-abuse providers that run the site on our behalf;
• analytics providers such as Google Analytics and Microsoft Clarity;
• advertising platforms such as Google Ads and Meta, for campaign measurement;
• operators and their affiliate-tracking providers, limited to referral data;
• professional advisers, and public authorities where the law requires disclosure.

We do not sell personal data.

8. International transfers

Some of our providers process data outside the United Kingdom, including in the United States. Where they do, we rely on UK adequacy regulations, the UK International Data Transfer Agreement or the UK Addendum to the EU Standard Contractual Clauses, together with the providers’ own security commitments.

9. Cookies

We use cookies and similar technologies for the purposes above. Our Cookie Policy lists each category and explains how to control them.

10. Children

The site is for adults aged 18 and over. We do not knowingly collect data from anyone under 18, and we do not target advertising at them. If you believe a minor has provided us with data, contact us and we will delete it.

11. Changes to this policy

We update this policy when our practices or the law change. The effective date is shown at the top of the page. Significant changes will be highlighted on the site.