About Us

Top10 Prize Picks exists to answer one question for British players: of the many online casinos licensed in the UK, which ten are worth opening an account with this month? We publish a single ranked list, explain the criteria behind it, and update it every month. The site is free to use and always will be.

Our mission

Casino marketing is loud, and the terms that matter are usually in small print. We read the small print for you. Our reviewers test welcome offers as a real player would, time withdrawals with real requests, and compare game lobbies on a phone rather than a marketing deck. The result is a shortlist you can act on in a couple of minutes instead of an afternoon of tab-hopping.

How we make money

We are an affiliate website. When you click through to a casino from our ranking and register or deposit, that operator may pay us a referral commission — either a share of revenue or a fixed fee per new customer. This is the only way the site earns money. It costs you nothing: the offer you receive is the same as, and sometimes better than, the one you would get by visiting the casino directly.

We disclose this openly because it matters. Commercial relationships exist with many of the operators we list, and we only list operators we can be paid by or have chosen to feature on merit. What commission does not do is buy a position in the ranking.

Editorial independence

• Operators cannot pay for a higher rank. Positions are set by our scoring criteria alone.
• We only feature operators licensed by the UK Gambling Commission, and we check the licence on the public register.
• Any sponsored placement or paid content is labelled as such wherever it appears.
• Reviewers do not hold stakes in, or work for, any operator we cover.
• A casino that fails a payout test or loses its licence is removed immediately, whatever it pays us.

How we rank

Each casino is scored monthly against the same six criteria:

1. Licensing and ownership — a pass/fail check on the UKGC register and the operator’s track record.
2. Bonus value and fairness — the welcome offer after wagering requirements, game restrictions, maximum bets and win caps are applied.
3. Withdrawal speed — measured with real withdrawal requests to debit cards, PayPal and bank transfer, including any pending periods.
4. Game variety — the breadth of slots, live dealer tables and providers, and whether RTP information is published.
5. User experience — how well registration, the cashier and safer-gambling settings work on a mobile browser.
6. Player feedback — recurring themes in recent reviews and complaints, especially around verification and account closures.

The score and the number of votes are shown on every ranking card so you can see what stands behind a position.

Long-term trust over short-term fees

A ranking that sends readers to the wrong casino earns a fee once and loses a reader for good. We would rather be the site you come back to next month. That is why the criteria are public, why we explain what an offer is really worth, and why every page carries the responsible-gambling information you need to keep play within limits — see our Safer Gambling page.

Get in touch

Corrections, questions and feedback are welcome at info@uktop10prizepicks.com. If you spot an offer that has changed or a detail we have wrong, tell us — it helps every reader who comes after you.